What is your organisation for? What is its purpose? Why does it exist? Can you or your people describe the mission of your business or organisation in one easy sentence, or better, a few short words?
I came across the work of Guy Kawasaki who wrote “The Art of the Start” who tells us to forget writing mission statements because they’re boring, not relevant to the people charged with doing the work and mostly forgettable. He suggests we instead take the meaning or purpose for our businesses and create mission mantras – using few words, create something memorable that evokes exactly what it is your organisation is there for. He has some fun creating hypothetical mission mantras for well known companies in place of their wordy, boring mission statements. And he suggests using the Dilbert mission statement generator if you just can’t let go of the verbose and pointless. It’s a hoot.
The leadership challenge is to create a mission statement that captures the real essence of your company’s reason for being. Something that your people can remember and, most importantly, something that helps them be clear about why they do what they do in their jobs.
Engage. Perform. Sustain. My mantra for Meridian Prime. It works for the range of services we provide. It says something about the ‘doing’ aspect of our work, as well as something about how we’d like to be: engaged; performing our best; sustainable.